Scaling AI in the Enterprise: Strategy Meets Execution
October 22, 2026As artificial intelligence (AI) reshapes enterprise strategy, organizations may struggle with shifting from early experimentation to scalable adoption. In this webinar, Geoffrey Moore, strategist and renowned author of Crossing the Chasm, will be joined by leaders from Forvis Mazars for an insightful discussion to explore how enterprises and high-growth technology companies can apply Crossing the Chasm-inspired frameworks to AI adoption, governance, and modern monetization models.
We’ll delve into why trust, pricing predictability, and whole-product thinking have become critical barriers to mainstream AI adoption, and how leaders can coordinate technology, finance, and governance together to help cross the next chasm successfully.
Learning Objectives
Upon completion of this program, participants should be able to:
- Explain how Crossing the Chasm-inspired frameworks apply to modern enterprise AI adoption and monetization challenges.
- Identify the role of trust, governance, and predictability in moving AI solutions from early adopters to mainstream enterprise buyers.
- Evaluate how consumption-based and usage-based pricing models can impact adoption risk, forecasting, and long-term value realization for technology-driven organizations.
CPE Information
Who’s This For
Delivery Method
Prerequisites & Advanced Preparation
None
Refund Policy
Program Level
Questions
If you have questions about this CPE program, please contact us at [email protected].
If you have concerns or would like information regarding program cancellation policies or CPE credit, contact us at [email protected].
Forvis Mazars, LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
Presenters
Author of Crossing the Chasm