Scaling AI in the Enterprise: Strategy Meets Execution
October 22, 2026As artificial intelligence (AI) reshapes enterprise strategy, organizations may struggle with shifting from early experimentation to scalable adoption. In this webinar, Geoffrey Moore, strategist and renowned author of Crossing the Chasm, will be joined by leaders from Forvis Mazars for an insightful discussion to explore how enterprises and high-growth technology companies can apply Crossing the Chasm-inspired frameworks to AI adoption, governance, and modern monetization models.
We’ll delve into why trust, pricing predictability, and whole-product thinking have become critical barriers to mainstream AI adoption, and how leaders can coordinate technology, finance, and governance together to help cross the next chasm successfully.
Learning Objectives
Upon completion of this program, participants should be able to:
- Explain how Crossing the Chasm-inspired frameworks apply to modern enterprise AI adoption and monetization challenges.
- Identify the role of trust, governance, and predictability in moving AI solutions from early adopters to mainstream enterprise buyers.
- Evaluate how consumption-based and usage-based pricing models can impact adoption risk, forecasting, and long-term value realization for technology-driven organizations.
Presenters
Author of Crossing the Chasm