Measure Telecom Industry Performance in Rural Markets
The 2025 Rural Broadband Benchmark Study from Forvis Mazars offers a detailed look at the rural broadband industry, drawing on data from 141 rural telecommunications companies. This annual report presents financial and operational benchmarks designed to assist organizations in evaluating performance and identifying opportunities for improvement. With 24 years of historical data, the study highlights the evolution of rural broadband access and the impact of inflation and rising costs on profitability.
Download the full report to compare your organization to study participants.
Why the Name Changed: Broadband at the Center
Previously titled the “Rural Telecommunications Benchmark Study,” the report has been renamed to reflect broadband’s growing role in the industry’s transformation. Over the past two decades, broadband access has become a key driver of innovation and growth in the telecom industry, surpassing traditional telecom services. This change reflects our commitment to delivering insights that align with today’s broadband-focused landscape and helps organizations navigate the future of rural connectivity.
Broadband Access & Connectivity: Key Trends
Broadband access continues to shape rural internet services. The study shows that organizations with stronger broadband revenue growth and reduced reliance on legacy access services tend to report higher financial performance. As infrastructure expands, providers are responding to regulatory shifts and increased competition. The report also examines the impact of broadband infrastructure legislation and funding programs, offering guidance for organizations adapting to this dynamic environment.
Rural Broadband Funding & Operational Efficiency
As rural broadband providers continue to adapt to competitive pressures and legislative uncertainty, the study demonstrates that the sector remains financially resilient. Companies are doing more with less, maintaining robust revenue and operating income per employee, and expanding their reach through innovative broadband initiatives. The findings show that rural telecom companies are well positioned to capitalize on broadband funding opportunities and drive operational efficiency.
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Telecom Industry Benchmarks: Regulatory Form & Peer Group Analysis
Peer groups in the study are segmented by commercial or cooperative status, regulatory form (ACAM I, ACAM II, EACAM, and legacy rate of return), revenue size, access lines, employee count, debt status, and region. These benchmarks are intended to help organizations understand how their performance compares to similar entities and consider how regulatory choices influence operating income and broadband expansion.
Download the 2025 Rural Broadband Benchmark Study
Ready to see how your organization compares? Download the full 2025 Rural Broadband Benchmark Study now and unlock actionable insights to help drive your broadband strategy forward. Stay ahead in the rural broadband industry with the latest data, trends, and benchmarks.
Download the report today to help empower your rural broadband strategy.